What’s Unapologetic Consuming? | Alissa Rumsey Vitamin


On this publish, I’m sharing extra about what “unapologetic consuming” means and the way you need to use your relationship with meals as an entry level for additional exploration and transformation. As you discover peace and liberation with meals, you’ll begin to really feel at residence in your physique, perceive your inherent value, and transfer nearer to unapologetically consuming and dwelling.

This publish comprises edited excerpts from my new ebook, Unapologetic Consuming.


What is Unapologetic Eating


A few years in the past, I posted a sequence of pictures on social media of me consuming a sandwich. Not simply any sandwich, thoughts you; it was a giant ol’ Pub Sub from Publix, the well-known southern U.S. grocery retailer chain. Within the photographs, I’m blissfully blind to the truth that my companion is taking images. I’m mid-bite, eyes closed, hunched over in my bikini, with my brow scrunched up and my mouth open extensive. Simply unabashedly having fun with the heck out of that huge sandwich, crumbs on my face and all.

Once I posted the pictures on my Instagram feed later that day, I wrote a fast, off-the-cuff caption asking my followers, “Why don’t we see extra photographs of ladies really consuming meals? Not trying excellent, not speaking about how ‘good’ or ‘dangerous’ they’re being, not commenting on or criticizing their our bodies, however simply consuming and having fun with meals?

I by no means anticipated the response that the sequence of photographs—and people questions— would have. Virtually instantly, feedback started flooding in from individuals telling me how validating and liberating it was to see one other girl consuming—and having fun with—meals with out providing any clarification or apologizing for what she was consuming. Many individuals commented on how “courageous” I used to be for posting that photograph and mentioned they might “by no means in one million years” publish an imperfect photograph of themselves that confirmed their rolls, their cellulite, or meals on their faces.

However why was this photograph so revolutionary? Why, whenever you search the Web for the phrase “ladies consuming meals,” do you get served dozens of inventory photographs of skinny, younger, white ladies posing with a salad? Why, whenever you do the identical search however change ladies with males, do you see an entire bunch of photographs of males consuming (really consuming) burgers, fries, and pizza?

What does it say about our society that the media we eat—whether or not tv, motion pictures, commercials, or social media feeds—is sort of invariably crammed with skinny, younger, white, conventionally engaging ladies who by no means appear to be consuming something?

Why had been the pictures of me with my Pub Sub applauded, whereas related photographs of a few of my colleagues and associates who’re fats consuming and having fun with meals, led to them receiving dozens of body-shaming, food-shaming, weight-shaming hate messages?


Questioning Every thing

Up till this level, I had by no means actually questioned the pictures I noticed each day within the media (which additionally speaks to my privilege as a skinny, younger, white girl as a result of I used to be primarily seeing photographs of people that regarded identical to me), however the implicit messages that these photographs ship to ladies and women had been now staring me within the face: If you happen to’re going to take a photograph of your self with meals, you could look fairly doing it, and also you should be skinny, or else you open your self as much as commentary on how “unhealthy” (or worse) you should be.

The reactions that individuals needed to my publish—and the digging that I began to do as soon as I noticed {that a} photograph of a girl consuming “actual” meals with out clarification or apology was a giant deal—precipitated me to start questioning every little thing.

I noticed that the meals and physique picture hang-ups that so many individuals face are literally signs of a a lot bigger cultural drawback. As I started fascinated by the shoppers I had labored with through the years, I seen patterns. Not solely did many ladies really feel like they wanted to apologize, clarify, or justify why they had been consuming sure meals, however this have to apologize or ask permission prolonged into many alternative elements of their lives.

I noticed this sample in my very own life as nicely: I had spent my whole life following the “shoulds” that I had realized from society about what a girl ought to be and do, how she ought to act, and what she ought to appear like—and apologizing once I felt like I wasn’t dwelling as much as these societal expectations.

From apologizing for my look (“I’m sorry I look terrible; I didn’t have time to do my make-up this morning” or “Ugh, ignore my outfit; I had deliberate to alter”), my meals selections (“I might get a salad, however I skipped breakfast, so I’m going to let myself get a burger as a substitute” or “Oh, I do know I’m being so dangerous, however I’m going to order dessert”), to work or private life conditions the place I had clearly completed nothing fallacious (“Sorry I didn’t reply to your textual content message instantly” or “I’m sorry, can I add one thing right here?”).

I did it the entire time.


Meals as an Entry Level to Transformation

As I realized extra concerning the roots of our tradition’s obsession with weight-reduction plan and skinny our bodies this sample I noticed in my shoppers (and myself) of meals and physique picture struggles as a aspect impact of deeper societal points made a lot extra sense. The not possible set of requirements that persons are supposed to adapt to don’t have anything to do with meals, or weight, or physique measurement. As I clarify in my ebook, your struggles with meals and your physique don’t have anything to do with you and every little thing to do with the society that you’ve got been raised in and now need to exist in.

Once I started working with shoppers years in the past, I assumed I used to be going to be specializing in individuals’s relationship to meals. However I shortly realized that meals behaviors had been the symptom—not the issue—and the connection that basically wanted mending was the one individuals had with themselves. What introduced as an issue with meals or an issue with physique picture was extra deeply rooted. The issues had nothing to do with them and every little thing to do with society.

As my shoppers questioned their beliefs about meals, weight-reduction plan, and weight, they began to query all kinds of different ideas, emotions, and beliefs. Within the technique of relearning to belief their our bodies round meals, I watched them begin to belief themselves in lots of different areas of their lives.

It was then that I noticed how meals generally is a highly effective entry level into exploring extra about ourselves, our beliefs, our values, and what we really need out of life.


What’s Unapologetic Consuming?

Once I started penning this ebook, I had no concept what title I used to be going to provide it. However the extra I wrote, the extra I noticed the underlying theme that was rising. On the subject of meals, physique measurement, setting boundaries, work choices, or life selections, I would like you to have the ability to do what you need with out asking permission or needing to justify, clarify, or apologize.

Unapologetic consuming means consuming what you need, whenever you need, and the way you need with out feeling responsible or ashamed.

It’s that photograph of me with the sandwich: not excellent, just a little messy, meals in your face, clearly having fun with your self, and totally inhabiting your physique.

It’s the audible mmmm you let loose whenever you eat one thing actually good.

It’s being within the second with what you’re consuming, and what you’re doing, with out feeling self-conscious or worrying about what others could also be considering.

Unapologetic consuming is about getting again to your roots and to who you had been earlier than society informed you who you have to be.


From Unapologetic Consuming to Unapologetic Dwelling

As you study to belief your physique with meals, this belief transfers to different areas of your life. The extra you join together with your instinct, your interior realizing, the extra grounded and unapologetic you might be: with meals and in life.

I wrote Unapologetic Consuming to encourage extra individuals to assume exterior of the arbitrary packing containers that society has put us in. Within the technique of questioning every little thing and unlearning the (incorrect and oppressive) beliefs you’ve been taught, you get to discover, study, and outline new truths for your self.

As you discover peace and liberation with meals, you’ll begin to really feel at residence in your physique, perceive your inherent value, and transfer nearer to unapologetically consuming and dwelling. As a result of true freedom and liberation come from rejecting all of the situations of “I ought to” and “I’m imagined to” to seek out—and belief— who you actually are deep inside.

And thus begins the method of unlocking your true self and the flexibility to dwell your most genuine, significant, liberated, unapologetic life.


What does “unapologetic” imply to you? What would it not be wish to get free from weight loss plan tradition, from society’s unrealistic requirements? Share with me beneath!


This publish comprises edited excerpts of my ebook Unapologetic Consuming

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