What in The World is Bobby Parrish Speaking About?

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Bobby parrish flavcity

Thanks to Meals Science Babe, who not solely offered me with the photographs and knowledge for this Flavcity overview, however who has additionally valiantly discovered in opposition to Flavcity’s misinformation on many events. As at all times, this put up is my opinion. 

Bobby Parrish, aka FlavCity, isn’t a meals scientist or a dietitian. He’s a house chef with massive opinions about vitamin. He has a multimillion enterprise with tons of of 1000’s of followers that promotes merchandise, recipes, and vitamin content material.

Individuals eat up Bobby’s goofy jokes and ‘eat this, not that’ sort of rhetoric. He talks about ‘cruddy components’ loads. He posts loads of movies of himself strolling via grocery shops, declaring which meals are good, and which meals we shouldn’t eat. 

In a single current video, Bobby is cautioning us in opposition to shopping for garlic from China. He incorrectly says that it’s grown in sewer water and has all types of scary chemical substances like CHLORINE sprayed throughout it. Meals Science Babe, a meals scientist and RD who really is aware of what she’s speaking about, stated this about his video:

That is his factor…he factors out an ingredient he can’t pronounce and/or doesn’t perceive what it’s used for, like monosodium glutamate (which he has additionally fearmongered over a number of occasions) or like on this case farming practices that he doesn’t perceive to say “ewwww don’t eat that.” On this case it’s particularly relating to garlic from China regardless of not offering any information in anyway that it’s much less protected on account of these farming practices, which once more, should not distinctive to China and even essentially true or dangerous within the first place.

In one other recipe video, Bobby is consuming rooster nuggets from ChikFilA. As he eats, he reads off an inventory of the components within the meals, apparently as a cautionary explainer for why this meals tastes so nice. It’s the factitious flavors! It’s the MSG! So horrible for us! However it tastes wonderful, as a result of CHEMICALS! 

Bobby says he hasn’t had a rooster nugget in a extremely very long time, implying that this kind of meals is beneath him as a result of he’s a lot more healthy than that. 

He appears to actually be having fun with himself, although. In actual fact, he says the meals is so good, it’s ‘like crack,’ fully ignoring the truth that there are folks on the market who’re really hooked on crack and that they – or their households – wouldn’t ever evaluate a chunk of fried rooster to a critical, life-destroying avenue drug.

And in yet one more video, Bobby is along with his daughter at Costco, declaring how Goldfish crackers aren’t a sensible choice as a result of they’ve ‘GMO cheese’ and ‘processed oils.’ He tells us that we ought to be shopping for non-GMO oatmeal as a result of they don’t have glyphosate in them. 

GMO cheese doesn’t exist, however okay. 

Bobby’s daughter Rose has her personal Instagram account with over 200,000 followers. Bobby typically options his daughter in his movies, whereas he talks about how sure meals are dangerous and dangerous. Rose is 2 years previous. Her lately revealed twee little image e-book tells a narrative during which she makes cookies with Paleo flour.

I don’t assume it’s proper to speak about meals like he does, in entrance of youngsters.

However I’m additionally pondering that utilizing Rose helps Bobby promote issues and get clicks and views. That’s simply my opinion.


bobby parrish flavcity


Nonetheless, folks prefer to defend Bobby. In some circumstances he validates their cognitive biases, and in others, folks simply don’t know that what they’re watching could also be defective. 

They are saying issues like, ’he’s simply instructing folks what to eat! That’s a great factor!’ and, ‘I prefer to know what’s in my meals!’ and,‘he’s not corrupt, like Massive Ag and Massive Meals! Thank goodness for Bobby who tells us the TRUTH!’ 

Bobby has been publicly referred to as out for his content material, most notably on this scathing open letter by Farm Babe in Ag Each day. It exhibits an change between her and Bobby, during which he cites EWG and Cornucopia, in addition to ‘farmers,’ as his proof sources to justify selling solely natural meals and speaking down about standard ones. 

Even should you prefer to know what’s in your meals, that info is ineffective when it’s not appropriate or given within the appropriate context.

For those who didn’t know, the EWG and Cornucopia Institute are natural meals activist teams, not  respected sources of unbiased info. (I reviewed the accuracy of EWG’s Soiled Dozen and Clear Fifteen right here). Natural meals is usually a ruse, too – it’s far costlier, and no research have proven it to be considerably higher nutrition-wise than standard meals. But, Bobby is a hard-core promoter of an all-organic weight loss plan.

Bobby has been principally smug, evasive, or unresponsive when confronted with questions on his sources, content material, and {qualifications}.

bobby parrish flavcity


Right here’s an change between Bobby and Meals Science Babe round his beliefs on flavourings. He calls her, ‘my pal,’ which is IMO simply so infuriating and demeaning: 

bobby flavcity 


What did I simply learn? 

His feedback on social media posts are generally obtuse AF.

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flavcity review





How precisely will we ‘pay for it later’ if we eat low-cost deli meat?

I typically get requested for my opinion about media personalities and ‘vitamin specialists.’ It’s an unlucky reality that even when half of what somebody has to say is legit, when the opposite half consists of misinformation, conspiracy theories, concern mongering, or simply unproven claims, it ruins their credibility. All of it. 

So, whereas a few of what Bobby says could also be appropriate (even a blind squirrel finds a nut each on occasion), the opposite stuff is what bothers me extra, at the very least as a dietitian. 

I needed to overview FlavCity aka Bobby for myself.


It will be inconceivable for me to deal with each piece of content material that Bobby has put on the market, so I selected a couple of of his YouTube movies to see what he’s all about. 


In a March, 2020 YouTube, Bobby is in Complete Meals. He begins off with the well-worn and disproven fantasy that we should always the perimeter of the grocery store, saying, “There’s a number of dangerous actors within the center aisles of the grocery store’ which are dangerous for mind, intestine, microbiome, intestines…” 

Does he imply that the intestine, microbiome, and intestines are all separate issues? I feel he’s referring to at least one. factor. right here, however utilizing three phrases. SCIENCE!

He then begins to tug gadgets off the cabinets and clarify why they’re so horrible for us. Predictably, he begins with oils.

For those who didn’t know, Bobby hates seed and vegetable oils. I do know he has movies particularly on oils, however he talks about them on a regular basis in different movies like this one.

He tells us that agricultural cooking oils like canola are extremely processed and refined. That in the event that they aren’t natural, they’re processed with hexane, and that oils like this are ‘extremely inflammatory’ they usually trigger increased ldl cholesterol as a result of the ldl cholesterol ‘goes to the physique to scale back irritation.’

He then drops the bomb that ‘our brains can’t acknowledge and don’t know what to do with fatty acids from oils which are processed with such excessive warmth.’

Is that this true? No. It’s not. It’s really crazytalk. Oils like canola are completely protected, and they aren’t inflammatory in keeping with any analysis. Hexane ranges in canola oil are minute. And that stuff about our brains not recognizing fatty acids? I don’t know what he’s even speaking about. Keto bros like Booby like to hate on seed oils, even with the shortage of proof for doing so.

Additionally: ldl cholesterol doesn’t ‘go to the physique to scale back irritation.’ That’s not a factor. Our our bodies don’t produce ldl cholesterol as a way to calm irritation.

In one other video, he assaults the oils in dietary supplements (whereas placing in a plug for dietary supplements he promotes, OF COURSE).

He strolls down the vitamin aisle and tells us that there’s ‘processed inflammatory GMO corn oil and soybean oil’ within the vitamin D he picks up. He says that this stuff ‘reverse the impact’ of the complement, and that processed oils are extremely inflammatory, and that they include free radicals that ‘destroy the cells in your physique.’ 

This isn’t appropriate. The quantity of oils in dietary supplements is minute and even so, they don’t ‘reverse’ something in regards to the complement.  

And about that free radical remark:  oils don’t ‘include’ free radicals, free radicals are created by the physique. Even when a substance creates free radicals within the physique, different issues we eat (antioxidants, anybody?) and do can eliminate them. That is simply pure, overblown concern mongering.

Again to the March 2020 vid, Bobby then begins in on carrageenan. He factors out a can of whipped cream that accommodates carrageenan, and warns us to keep away from it as a result of it’s ‘very inflammatory and it’ll ‘do dangerous issues to your intestine and intestines.’ 

What dangerous issues, he doesn’t say. And hey, Boob, the ‘intestine’ and ‘intestines’ are the identical issues. 

He does inform us that ‘in some research, medical doctors give sufferers carrageenan to induce irritation. I might not put that in my physique, there are different emulsifiers which are a lot safer’ The usage of the phrase ‘safer’ implies that this ingredient is unsafe, however this isn’t supported by proof. 

In his medical reference, Bobby seems to be complicated food-grade carrageenan with poligeenan, which is NOT utilized in meals. And it’s not given to ‘induce irritation;’ it’s added to barium to alter its viscosity for imaging procedures.

On a tangent, Bobby says ‘pure flavors aren’t pure,’ prefer it’s some kind of tagline. Bobby hates pure flavors, and he even goes off on RX Bars as a result of they had been beforehand ‘Bobby authorised’ however they tricked him with their pure flavors.

It’s necessary to notice that pure flavors aren’t ‘dangerous’ in any respect. There may be nothing dangerous about them, particularly within the quantities we devour. This kind of blanket ‘it’s all dangerous’ language pops up loads within the FlavCity movies. It’s a flawed and unhelpful approach of speaking about a complete group of components. 


In Feb 2022, Bobby launched one other grocery retailer video. It begins with Bobby in a basic rant:

‘That is Bobby coming atcha from the grocery retailer, and I’m MAD. I’m mad as heck and I’m not gonna take it anymore, as a result of whenever you stroll across the grocery retailer and see the components in these meals merchandise that individuals are shopping for daily, it makes me so offended as a result of these aren’t even actual components, generally they aren’t even actual meals, simply loaded with filler, sugar, and components which are going to make you fats, sick, and almost lifeless.’

That sounds scary! Booby is mad and ranting about pretend meals, and we’re going to die if we eat issues! He doesn’t look mad, although. Perhaps that’s as a result of he is aware of that when he makes movies and promotes merchandise, he’s going to earn cash!

Newsflash: should you’re consuming meals, it’s not ‘pretend.’ Some folks can solely afford to purchase the ‘pretend meals’ with ‘grubby oils’ that Bobby sh*ts throughout. One thing to consider. Not everybody can afford to buy at Complete Meals, Booby.

In fact, Bobby stops ranting lengthy sufficient to say his ‘Bobby Authorized’ app, which he does loads. In actual fact, in each video I watched, Bobby plugged his app, the e-commerce web site Thrive Market, and lots of different merchandise, which he manages to name-drop very unobtrusively. 

On this video, Bobby exhibits us Laird Pili nuts. I discovered these on-line for $13 USD for 3-1oz baggage.

He doesn’t say that they’re paying him to say them, however ‘Laird Superfoods’ is on the ‘Promos’ web page on his web site. Bob tells us to make use of his promo code – should you spend $40, you get 20% off.

How curious is it that I discovered this ‘Bobby Parrish Bundle’ on the Laird Superfoods web site:

Bobby parrish flavcity

A bunch of issues that no one wants, for nearly $100. What a deal!

Isn’t it unlawful to advertise merchandise with out disclosing the connection between promoter and the product firm?  The FTC says it’s. 

As a result of it’s Tremendous Bowl weekend (He makes lame Tremendous Bowl jokes all through this video), Boob decides to sh*t on Doritos. He says, ‘There are a pair chips that I discover prison.’ Doritos are one in every of them, as a result of they’re created from ‘GMO corn fried in sunflower oil are GMO corn oil.’ He seems to be on the ingredient checklist on the bag, and says, ‘whenever you see that many components, it makes crimson flags go up.’

The variety of components in something doesn’t robotically imply that the meals isn’t wholesome, however anyhow. This too is a drained previous fantasy.

I knew that when Bobby picked up the Doritos, he was going to go on an MSG tirade, and I wasn’t disillusioned.

He factors out MSG within the Doritos ingredient checklist, and tells us, ‘MSG IS BAD FOR YOU. MSG is a chemically made, man-made flavour enhancer that has one job: to hijack your tastebuds, makes your mind excited, produce ‘excitogens,’ and makes you crave extra meals.’ In one other video he says that MSG is ‘pure chemical substances that may actually mess up your mind.’ He says that it methods your mind and style buds to crave extra meals, in order that meals corporations make more cash.

For those who haven’t seen but, Booby likes to catastrophize outcomes and weaponize meals to make them seem ‘poisonous.’

Let’s get this straight, then:


Meals corporations utilizing MSG so folks assume their merchandise are scrumptious and purchase extra = dangerous.

Earning profits by spreading concern and misinformation about meals = good?


You don’t say.

MSG makes meals style scrumptious, and has been used all over the world for many years. Bobby mentions pure MSG which he declares is ‘high quality,’ and ‘man-made MSG is horrible for you.’ Moreover the truth that naturally-occurring MSG isn’t any totally different nutritionally from packaged MSG, there was no proof in any respect that helps the declare of MSG being dangerous to people. 

That is referred to as the ‘naturalistic fallacy,‘ and it’s one Bobby makes use of loads. It’s when somebody argues that if one thing is pure, it should be good for us. It’s unfaithful, after all, therefore the identify ‘fallacy.’

Do I would like you to eat limitless quantities of Doritos? In fact not. However, I would like you to have the ability to take pleasure in meals and make educated choices about what you eat, as an alternative of selecting out of concern.


Bob then decides to assault juice, particularly Weight loss plan Ocean Spray, which he says is ‘principally watered down concoction of actually dangerous components, it’s actually dangerous information, and Sucralose, that’s a horrible sweetener that’s very dangerous in your intestine.’ 

The research on the impact of Sucralose on the intestine are in animals and lab dishes. They’ve been executed by giving rodents Sucralose in quantities so massive that the majority of us would by no means devour that a lot, or in cells in lab dishes, and extrapolating it to people. This tells us nothing about how this ingredient behaves in an precise human physique.I don’t need you to take what Bobby says and let it flip you right into a nervous wreck about having sweeteners every now and then.

Taking a grain of reality and blowing all of this out of proportion is a typical technique that’s used within the Wellness sphere to get us to undertake a sure mind-set (and to spend cash). It additionally appears to be Bobby’s intention to scare us about components and meals, then give us ‘info’ to ‘save’ us, all of the whereas convincing us to embrace his narrative and purchase his ‘Bobby Authorized’ merchandise.


He then turns to Goldfish crackers, saying, that the enriched flour in them is ‘actually processed, it has no vitamin. And I don’t assume youngsters or anybody ought to be having an excessive amount of gluten, as a result of it’s inflammatory… the oils in these crackers, GMO processed canola oil, and GMO processed soybean oil, and the cheese isn’t natural.’

Additionally: gluten is just not inflammatory, except you’re allergic to it. Complete grains are literally anti-inflammatory, in keeping with the science. 

So sure, you’ll be able to feed your youngsters gluten-containing meals. 


In maybe probably the most egregious present of elitism (and there have been many, up till this level), Booby hits the child system aisle and begins his insupportable bloviating. 

‘The primary ingredient is corn syrup solids. Corn syrup is probably the most addictive type of sugar there may be actually child steps to presumably childhood weight problems, childhood diabetes.’

Wow. Meals shaming and anxiousness for fogeys. Not okay. 

He then factors out {that a} system has ‘partially hydrolyzed nonfat milk,’ and says, ‘not even common milk, it’s hydrolyzed GMO milk.’ 


And right here’s a chemistry lesson for you: you might want to hydrolyze milk in child system – that’s the method to interrupt down the amino acid chains right into a extra manageable kind for BABY GUTS. He provides that the system accommodates ‘artificial nutritional vitamins,’ which yeah, so what? What does he assume dietary supplements are created from? It’s fully inane. 

Bob tells us that he recommends X manufacturers, that are natural and European formulation. He says that the very best one is a ‘grass-fed toddler system that’s not technically authorised for infants, however seek the advice of your physician about that as a result of I feel it’s principally the identical system.’

Okay. Toddler milk and toddler system are NOT even CLOSE to the identical. DO NOT feed your child toddler milk. AND DO NOT GET HEALTH ADVICE FROM THIS PERSON.

He ends his rant on child system with an obnoxious, dismissive, ‘These things, ugh, I don’t even know what to say!’

He’s like a male mashup of Kourtney Kardashian, Meals Babe, and Gwyneth Paltrow. 



Like I stated, it could be inconceivable (and insupportable) for me to overview every part that Bobby Parrish has ever stated. However what I’ve seen, in my skilled opinion, has a substantial quantity of misinformation and concern mongering. 

I really feel that generally, he won’t disclose his affiliations. I may very well be unsuitable right here, however let’s simply say this: Bobby is a promoting machine. And everybody who buys into it, is paying him. 

Who cares if components are ‘Bobby Authorized,’ if he concern mongers every part and doesn’t appear to know the right way to clarify precisely why he’s in opposition to sure meals? He ought to have the ability to give a rational, scientific rationalization for his decisions. As an alternative, I heard phrase salad with science-y phrases and scary warnings, interspersed by what seem like gross sales pitches for merchandise and his app. 

Form of jogs my memory of V-Shred, to be sincere. (Learn my VShred overview right here)

No vitamin skilled needs folks to eat solely ultra-processed meals. However implying to those who the components in them are dangerous in any dose, I consider, is irresponsible and unfaithful. 

Lastly, one thing that many individuals in all probability haven’t linked with FlavCity’s content material, is that selling costly, natural meals and searching down on anything,  marginalizes individuals who can’t afford to purchase what he’s recommending. 





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