Public Training Marketing campaign on Entry to Reproductive Well being Care


In November, HHS launched a public schooling effort to speak the supply of free and low-cost reproductive well being providers, in addition to present data concerning privateness and the suitable to entry these providers.  We’re emphasizing two necessary messages:  1) ladies ought to make their very own selections about their well being care and a couple of) reproductive well being care is out there.

The marketing campaign was developed in response to President Biden’s Govt Order 14076, Defending Entry to Reproductive Healthcare Companies, which tasked HHS with sharing data with the general public about methods to get hold of free or lowered value reproductive well being care providers by way of HHS-funded clinics.  This Govt Order was issued after the June 2022 Dobbs v. Jackson Ladies’s Well being Group Supreme Court docket choice on abortion.

We’re directing ladies to the federal web site, which accommodates data on contraception, remedy, abortion providers, and different preventive well being providers, in addition to necessary details about privateness, rights related to reproductive well being care, and the way individuals with and with out medical health insurance can get hold of reproductive well being care.

The marketing campaign features a 15-second video and a number of other static adverts designed to achieve low-income ladies of childbearing age from 18 to 45 years previous.  We’ll attain these ladies through digital media platforms – together with Google Adverts, Fb, and Twitter – in media markets in Arizona, Missouri, Pennsylvania, West Virginia, and Wisconsin.

Along with launching the general public schooling marketing campaign and offering providers by way of Title X clinics,  HHS can also be dedicated to making sure the well being of all adolescents, offering prevention schooling and interesting youth by way of our Teen Being pregnant Prevention Program, and making certain entry to youth-friendly sexual and reproductive well being providers by way of our Title X Program.

Lastly, you could find extra resourcesto show you how to fight misinformation and disinformation about reproductive well being care from these two OPA-funded web sites: the Reproductive Well being Nationwide Coaching Middle and the Nationwide Medical Coaching Middle for Household Planning

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