It is official: Hoka’s dropped the One One

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When Nicolas Mermoud and Jean-Luc Diard based Hoka One One in 2009, there was one query on everybody’s lips: how on earth do you pronounce it?! The problem of pronunciation has been a relentless question for runners for a few years, however it could now not be an issue: the model seems to have dropped the complicated bit and has simplified its title to simply Hoka.

Photograph: Twitter/finder_shoe

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The unique title, which implies “fly over earth” in Maori (the language spoken by the Maori folks of New Zealand) is pronounced oh-nay oh-nay, not “gained gained” as most English audio system are wont to say. Now, in response to Dan Empfield at slowtwitch.com, the model is simply going by Hoka, or “fly”. As he factors out, the model’s web site is now not hokeoneone.com, however merely hoka.com. As you navigate your manner by means of the location, you’ll discover there isn’t a One One to be present in any of the model’s messaging.

The model itself has not but made an official announcement in regards to the change, and up to now the brand new title seems to have largely gone unnoticed — possible as a result of we had been all referring to it as Hoka (full cease) already. In case you’re a Hoka fan, don’t have any concern — nothing has modified in regards to the model other than the title. And should you at the moment personal a pair of One One’s, you’ve formally acquired a relic.

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