Devon County Council – behaviour change in motion


Like to Experience has labored with Devon County Council to get extra folks on bikes since 2016. Over the previous 5 years, people and organizations in Devon have clocked up greater than 8-million miles, inspired 1,592 new riders, and achieved 34,305 badges together with 171 ‘Legends’ (folks logging over 100,000 miles).

With Cycle September 2021 quick approaching, and them enjoying host to the Tour of Britain (which is able to see elite cyclists from world wide blast via their streets), we determined to check out Like to Experience Devon’s achievements from final Cycle September and their spectacular habits change outcomes.

Cycle September 2020

Participation stats:
Organizations 136
Individuals 1,532
Distances (miles) 211,794
Complete journeys 16,341

The gender break up:

Gender-Split-Cycle-September-2020• 53% of all new riders have been girls, reflecting the pattern that we now have seen increasingly more girls take up biking over the past 1.5 years.

We additionally recognized an enormous alternative for modal shift with 25% of all members reporting they often commute to work by automotive once they registered.


Throughout-challenge engagement

Devon engagement by rider typr

• New rider members, on common, loved a complete of seven rides in the course of the month-long problem interval. Leading to 1,000 complete rides, clocking up 8.6 miles per journey.

• Occasional riders biked the same variety of rides to new riders however for a better distance, using 12.3 miles per journey.

• Common riders on common logged roughly three rides every week. 27% of normal riders biked to work in the course of the problem.

Put up-Cycle September
3 week survey outcomes

66% of recent riders, 49% of occasional riders, and 27% of normal riders mentioned they meant to journey their bike extra usually sooner or later.


6 months after Cycle September

In March 2021 we resurveyed members to learn the way their behaviour had modified.


  • 68% new riders are using extra usually, barely greater than mentioned they meant to within the 3-week survey.
  • 45% of occasional riders are using extra usually, solely slightly below the 49% who mentioned they meant to within the 3-week survey.
  • Greater than 1 / 4 of riders who didn’t journey to work earlier than Cycle September are using extra usually afterwards.
  • 28% of members have been using for different transportation functions – wish to get groceries, go to buddies, seize a espresso, and so forth.

Devon 2020 - riders commuting

6-1Adjustments in bodily exercise

  • Of those that weren’t assembly the really helpful ranges of bodily exercise per week previous to collaborating within the Problem, 52% famous a rise in bodily exercise after.
  • 75% of members who didn’t do any bodily exercise previous to the problem had elevated to doing bodily exercise on three or extra days 6-months after.

What the riders say

“Cycle September is a superb initiative and extremely useful in encouraging folks to cycle extra.” Camilla M, Common rider

“At all times take pleasure in getting concerned in these challenges, it has been considerably totally different this yr, however I nonetheless tried to get on my bike the place attainable.” – Matt T, Common rider

“I actually take pleasure in being a part of the like to journey expertise. It’s undoubtedly motivational to log rides, and see the mileage rising” – Karen Okay, Occasional rider



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