Challenge Rock Named Official Coaching Shoe of the UFC

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For those who noticed UFC heavyweight champion Francis Ngannou enter the Octagon on Saturday night time at UFC 270, you could have seen one thing totally different.

Ngannou, who defeated Ciryl Gane by unanimous resolution to defend his UFC heavyweight title, was considered one of a whole MMA roster sporting a complete new look as Underneath Armour and its hit collaboration with Dwayne Johnson, Challenge Rock, not too long ago was named the official coaching shoe of the Final Combating Championship.

Since 2017, Challenge Rock has constructed a strong repute for battle-tested sports activities gear that’s designed for the “Hardest Staff within the Room.” Now the model, led by the previous WWE champ and present movie-megastar, has entered the Octagon on the planet’s hottest MMA group, the UFC. The combat promotion presents greater than 40 stay occasions annually and can rep Challenge Rock as its official coaching shoe.

This new tag-team shall be co-branded as Challenge Rock x UFC Footwear, and the gear will quickly be obtainable to the general public. For the reason that UFC boasts a world fan base of greater than 625 million individuals throughout 175 nations, the settlement is about to offer phenomenal publicity for the Challenge Rock line. The UFC has greater than 187 million social media followers, opening up the potential for extra cross branded content material and digital campaigns.

“UFC athletes are amongst the best, hardest, targeted, most disciplined and hardest coaching athletes on the planet,” stated Dwayne Johnson, taking to Instagram to announce the thrilling new deal. “Each stroll to the long-lasting Octagon by a UFC fighter is fuelled with ardour, mana and the deep want to determine their dominance and LEGACY. I’m proud, grateful and humbled that my modern Challenge Rock coaching shoe is now the official international footwear accomplice of UFC. Being ‘the toughest employee within the room’ isn’t only a catchy slogan. It’s my life. Nevertheless it’s not simply my life. It’s the life and soul of each man and lady that competes in UFC. THEY are the toughest staff within the room. THEY are those who stroll the stroll. THEY are champions. Challenge Rock appears to be like ahead to the countless prospects inside this historic international partnership with UFC and all the toughest staff within the room.”

UFC’s Senior Vice President of World Client Merchandise, Tracey Bleczinski additionally commented on the announcement: “The core mission of the Challenge Rock model, to assist people of their journey obtain greatness by equipping them with the suitable instruments, aligns with UFC fighters’ willpower, dedication, and perseverance, as they pursue greatness in their very own proper—each inside and outdoors of the Octagon.”

Underneath the phrases of the brand new partnership, all UFC fighters and their nook groups will don Challenge Rock footwear throughout UFC Struggle Week occasions corresponding to public exercises, weigh-ins, and naturally; combat night time. Initially, athletes will put on the Challenge Rock BSR coaching shoe, with a brand new co-branded BSR2 launch anticipated in the summertime of 2022.



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